Frank May

Frank May is an Associate Professor of Marketing and the Mary F. McVay & Theodore R. Rosenberg Junior Faculty Fellow at Virginia Tech’s Pamplin College of Business. He holds a B.S. in Finance (2006, New Jersey City University), an MBA in Marketing (2010, University of Minnesota), and a Ph.D. in Marketing (2014, University of South Carolina).

• Educations:
• Bachelor's in Finance - New Jersey City University (2006)
• MBA in Marketing - University of Minnesota (2010)
• Ph.D. in Marketing - University of South Carolina (2014)

His research focuses on time perception, self-control, and intertemporal choice, exploring how temporal factors influence consumer decisions. Notable areas include rarity effects on indulgence, time scarcity’s impact on wage rates, and anthropomorphism of time. His work bridges marketing and psychology, contributing to fields like consumer behavior and behavioral economics.

Frank’s publications include high-impact papers in Journal of Consumer Research and Journal of Experimental Social Psychology, emphasizing topics like decision-making biases, temporal framing, and virtue/vice preferences. His research has been featured in media outlets like the Chicago Tribune and HuffPost.

• Awards:
• Pamplin College of Business Annual Faculty Award for Excellence in Research (2017, 2018)
• 2019 MSI Young Scholar (Marketing Science Institute)

His advising and grants sections remain unspecified in the provided data. He is affiliated with Virginia Tech’s marketing department, contributing to both research and teaching in consumer behavior and marketing strategies.