Adwait Khare

Dr. Adwait Khare is an Associate Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He holds a PhD in Marketing from the University of Pittsburgh (2003) and has been a faculty member at UTA since 2010, previously serving at Quinnipiac University and the University of Houston. He has extensive experience in research, teaching, and academic service.

His educational background includes a PhD in Business Administration - Marketing from the University of Pittsburgh (2003), an MUA in Urban Affairs from Virginia Polytechnic Institute and State University (1997), a DUP in Urban Planning from the Centre for Environmental Planning and Technology University (1993), and a BA in Architecture from Visvesvaraya National Institute of Technology (1990).

Dr. Khare's research centers on consumer behavior, with key interests in patterns in consumption behaviors, hedonic versus utilitarian preferences, word-of-mouth behavior, effects of self-identities on product preference, and effects of decision contexts on product preference. His work integrates psychological and behavioral perspectives into marketing theory, particularly in food choice, identity, and sensory decision-making. He has published in leading journals such as the Journal of Consumer Research, Journal of Retailing, Journal of Consumer Psychology, and Marketing Letters.

The 15 most recent articles reflect a strong thematic focus on consumer decision-making, particularly around food, identity, and information processing. Key trends include the role of categorization flexibility in food choices, decision framing in customization, identity effects on global vs. local product evaluation, and the impact of sensory and informational cues on consumer judgments. These works span disciplines including marketing, psychology, and behavioral economics, with consistent application to real-world consumer contexts.

Dr. Khare has received several scientific awards and honors, including:

• Best Reviewer Award, Journal of Retailing (2017)
• College Teaching Award, College of Business, UTA (2016)
• AMA-Sheth Doctoral Consortium Fellow (2002)
• Haring Symposium Fellow, Indiana University (2001)

He has actively advised and mentored numerous students at both undergraduate and graduate levels. He has served as Dissertation Committee Chair for Ray McGaughey, Jeremy Morgan, and Stephen Bok, and as Co-Chair for Jennifer McMillen. He has also advised multiple PhD students as a committee member across Marketing and Psychology departments. His service includes extensive grant and editorial review work, having served as Associate Editor for the Journal of Consumer Marketing and on the editorial boards of Journal of Retailing and Journal of Business Research. He has reviewed for over 20 top journals, including Journal of Marketing Research, Journal of Consumer Research, and Organizational Behavior and Human Decision Processes.

Dr. Khare leads several academic initiatives, including serving as the Principles of Marketing Course Coordinator and Program Coordinator for the Research Seminar Series (2012–2023). He has chaired search and curriculum committees and contributed to strategic departmental and college-level initiatives. He teaches courses such as Principles of Marketing, Consumer Behavior, International Marketing, and Marketing Research at both undergraduate and graduate levels.