Narayanan Janakiraman

Narayanan Janakiraman is an Associate Professor in the Department of Marketing at the College of Business, University of Texas at Arlington (UTA). He earned his Ph.D. in Marketing from The Wharton School, University of Pennsylvania, in 2004 and has been a faculty member at UTA since 2012. His academic work bridges consumer psychology and marketing strategy, with a strong emphasis on behavioral decision-making.

Education:

• Ph.D., Marketing, University of Pennsylvania, 2004
• MBA, Business, Pondicherry University, 1995
• BA, Electronics & Instrumentation Engineering, Government College of Technology, 1993

His research focuses on Consumer Psychology, examining how time perception, donations, and unexpected shocks influence consumer behavior. He integrates cross-cultural perspectives into his studies, particularly on global-local identity effects. His teaching portfolio includes International Marketing, Product and Brand Strategy, Consumer Behavior, and Pricing at both undergraduate and graduate levels.

His recent publications show a consistent trend in prosocial behavior (e.g., pay-it-forward phenomena), anthropomorphism, and consumer responses to pricing and return policies. These works span disciplines such as marketing, psychology, and behavioral economics, often employing meta-analytic and experimental methods. His articles appear in top journals including Journal of Marketing, Journal of Consumer Research, and Journal of Retailing.

Scientific Service and Recognition:

• Editorial Review Board Member, Journal of Retailing, Journal of Business Research, International Journal of Research in Marketing
• Associate Editor, Journal of Consumer Marketing (2014–2023)
• Ad Hoc Reviewer for Journal of Marketing Research, Management Science, Psychological Science, and others
• Member, Society for Consumer Psychology and Association for Consumer Research

Narayanan Janakiraman has advised numerous doctoral students, serving as Dissertation Committee Chair for Hsin-Yi Liao, Xiadong Nie, Han Ma, and Sijie Sun, and as Co-Chair and Member for several others. He has secured research funding from Kimberly Clark, VentureWell, and SellMark, supporting projects on brand choices and customer experience innovation. He is actively involved in academic service, including chairing the Texas Marketing Conference and serving on university committees such as the Academic Standing Committee and Behavioral Lab Committee.

He leads the REP Subject Pool and has coordinated major events like the 50th Year Celebration Texas Marketing Conference. His lab and research team focus on experimental consumer behavior, with ongoing work in AI perception, pricing strategies, and prosocial consumption.