Ritesh Saini

Ritesh Saini is a Professor of Marketing and the Director of PhD Programs in the College of Business at The University of Texas at Arlington. He holds a PhD from The Wharton School, University of Pennsylvania, and an MBA from IIM-Ahmedabad, reflecting a strong academic foundation in marketing and consumer behavior.

His research focuses on consumer psychology, particularly in judgment and decision-making, with key interests in time-money trade-offs, behavioral pricing, risk communication, and social influence in consumption. His work integrates cognitive and emotional factors to understand consumer choices in retail and digital environments.

Ritesh Saini's recent publications span top journals like the Journal of Consumer Research, Journal of Marketing, and Management Science, reflecting a consistent output in behavioral marketing and decision science. His research often examines how contextual and psychological factors—such as time of day, emotional states, and social cues—affect consumer evaluations and choices.

• Associate Editor, Journal of Business Research (2023–Present)
• Faculty Senate Member, University Committee (2024–Present)
• Guest Speaker, SUSTech Business School, China (2024)
• Public Discussant, DocNet, UT-Dallas (2024)

He has advised multiple PhD students, including Sarah Lee, Shashi Minchael, Meichen Dong, and Myungjin Chung, primarily serving as a dissertation committee chair. His teaching includes courses such as Buyer Behavior, Marketing Strategy, and International Marketing across undergraduate, MBA, and doctoral programs. He is also actively involved in academic service and community engagement, contributing to the broader scholarly ecosystem.