Melanie Rudd

Melanie Rudd is an Associate Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. She holds a PhD in Marketing from Stanford University and a BA in Business Administration (Marketing) from the University of Washington. Her academic work bridges marketing and psychological science, focusing on consumer behavior and decision-making.

• PhD in Marketing, Stanford University
• BA in Business Administration (Marketing), University of Washington

Her research explores how time perception, emotions, well-being, and prosocial behaviors influence consumer choices. Key themes include awe, time scarcity, happiness, and goal pursuit. She investigates how emotional experiences such as awe can expand time perception and enhance creativity, as well as how giving and prosocial acts contribute to personal well-being.

The body of her published work reveals a strong trend in understanding the psychological mechanisms behind consumer behavior, particularly how emotions like awe and moods impact decision-making and creative engagement. Her publications frequently appear in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science, underscoring her interdisciplinary approach that blends marketing, psychology, and behavioral science.

She serves on the Editorial Review Board of the Journal of Consumer Psychology (2022–2023), contributing to the academic rigor and direction of the field.

Melanie Rudd advises on consumer behavior research and teaches courses such as MARK 4362 - Applied Buyer Behavior. While specific student advisees are not listed, her scholarly output suggests active mentorship and collaboration, particularly with prominent researchers like Jennifer Aaker and Kathleen Vohs. She has not disclosed any grant funding in the provided text.

She is affiliated with the academic community through her research, editorial service, and teaching, contributing significantly to both theoretical and applied aspects of marketing and consumer psychology.