Aimee Drolet

Aimee Drolet, a Professor of Marketing at the Anderson School of Management, University of California, Los Angeles, is a leading expert in consumer decision-making. She teaches in the full-time MBA, Fully Employed MBA, and doctoral programs and currently serves as the marketing area chair.

• Education:
  • Ph.D. in Business (1997), Stanford University
  • A.M. in Psychology (1997), Stanford University
  • M.A. in Public Policy (1993), University of Chicago
  • B.A. in Classical History (1991), University of Chicago

Her research focuses on the mental processes underlying consumer choices, with particular emphasis on aging populations, habit formation, and meta-preferences. She co-authored The Aging Consumer: Perspectives from Psychology and Economics, a Choice Magazine Top 10 Outstanding Academic Title in 2011, which explores demographic shifts in consumer spending patterns. Recent studies examine moderation in consumption and emotional coping strategies.

The 15 most recent articles reflect her expertise in behavioral decision theory, socioemotional selectivity, and cultural influences on consumer behavior. Topics range from emotional regulation in aging populations to cultural differences in brand preference and cognitive biases in decision-making.

Scientific Awards:

• Eric and E Juline Faculty Excellence in Research Award (2004)
• Citibank Best Teacher Award (2008)
• AMA Paul E. Green Award Finalist (2006)
• Journal of Service Research Best Paper Award Finalist (2001)
• Choice Magazine Top 10 Outstanding Academic Title (2011)

Drolet is a visiting committee member at the Oriental Institute of the University of Chicago and has secured grants, including from the Marketing Science Institute. Her work bridges psychology, economics, and marketing to analyze how demographic and cognitive factors shape consumer behavior.