Stephen Spiller

Stephen Spiller is a Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management, where he has served on the faculty since 2011 and currently holds the position of Associate Dean of the Anderson Ph.D. Program. His research examines the psychology of fundamental economic concepts, with a focus on how consumers process opportunity costs, plan for the future, reason about product differentiation, and conceptualize stocks versus flows.

Dr. Spiller received his Ph.D. in Business Administration from Duke University in 2011 and his B.A. in Economics and Psychology with highest distinction from the University of Virginia in 2006. His research spans several key areas within behavioral decision theory, including consumer financial decision making, intertemporal choice planning, and the psychology of money. He has made significant contributions to understanding how consumers process economic information and make decisions in complex environments.

His publication record includes articles in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and Journal of Consumer Psychology. His recent work has explored timely topics including the psychological impact of COVID-19 data presentation, memory for opinions versus facts, optimal Social Security claiming strategies, and consumer preferences for gift card versatility. These articles demonstrate his ability to connect fundamental behavioral principles to real-world consumer issues and public policy implications.

• Eric and E Juline Faculty Excellence in Research Award (2018)
• MSI Young Scholar (2017)
• Finalist for Journal of Marketing Research's William F. O'Dell Award (2018)

As Associate Dean of the Ph.D. Program, Professor Spiller plays a key role in shaping the next generation of marketing scholars. His work on translating best practices in data analysis and reporting for behavioral researchers has helped improve methodological rigor in the field. While specific grant information isn't detailed in the provided text, his research program clearly addresses significant questions in consumer behavior with implications for both academic theory and practical applications in marketing and public policy.