معرفی
Jiao Zhang is an Associate Professor of Marketing at the Lundquist College of Business, University of Oregon. She earned her PhD from the University of Chicago in 2006 and contributes to the Oregon MBA and Undergraduate Programs through teaching and research.
- Research Focus: Affective forecasting, consumer choice, intertemporal preferences, risk perception, and charitable giving.
- Teaching Areas: Behavioral decision theory, international marketing, marketing research, and principles of marketing.
- Current Project: "Affective Return of Effort is Overestimated" (with Eva Buechel and Carey Morewedge) for the Journal of Consumer Research.
Her publications span top journals like Journal of Consumer Research, Psychological Science, and Journal of Personality and Social Psychology. Zhang's work has been highlighted in UO Business: The Magazine for innovative research on topics such as motion perception in consumption and healthy food choice interventions.
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