Ryan Rahinel

Ryan Rahinel is an Associate Professor of Marketing at the Department of Marketing, Lundquist College of Business, University of Oregon. He also serves as the Director of the PhD Program, Coordinator of the Marketing PhD Program, and holds the Judy and Hugh Oliphant Research Scholar designation.

• PhD in Business Administration (Marketing), University of Minnesota (2014)
• BComm in Information Technology Management, Ryerson University (2008)

Rahinel's research focuses on the interplay between brands and the physical environment, consumer judgment, decision-making processes, and the psychological impact of visual design elements. His work bridges marketing and psychology, often examining how environmental cues and brand assets influence behavior.

His publications span topics such as brand coordination, environmental order/disorder effects, sentimental value in gift-giving, and cognitive vulnerabilities. Key themes include branding, consumer neuroscience, and behavioral economics.

• Judy and Hugh Oliphant Research Scholar

Rahinel has published extensively in top-tier journals like Journal of Consumer Research, Journal of Experimental Social Psychology, and Psychological Science. He also contributes to educational pedagogy research and has collaborated on studies related to sports marketing and fan engagement.