معرفی
Conor Henderson is an Associate Professor of Marketing and Judy and Hugh Oliphant Research Scholar at the University of Oregon's Lundquist College of Business, affiliated with programs including Oregon MBA, Undergraduate Programs, and the Warsaw Sports Business Center. He holds a PhD from the University of Washington (2013) and has been a Research Fellow at the Sales and Marketing Strategy Institute since 2019.
His research focuses on marketing strategy, customer loyalty, and digital/sports marketing. He explores how firms can optimize customer relationships through strategies that balance acquisition and retention, leveraging insights from service, sports, and B2B contexts. Recent work addresses topics like sponsorship effectiveness, brand-value through diverse advertising, and the impact of customer inertia.
His articles span journals such as Journal of Marketing and Marketing Science, with themes including sponsorship performance, consumer engagement, and organizational structure. Henderson teaches marketing strategy and advises on customer-centric practices. He contributes to academic discourse through book chapters and case studies, emphasizing practical applications of marketing theory.
Affiliations include leadership roles in Lundquist's Marketing Department and collaborations with industry groups. His work bridges academic research and real-world business challenges, aiming to enhance financial performance through strategic customer management.
