Dan Grossman

Dan Grossman is an Assistant Professor of Marketing at the University of Missouri-St. Louis (UMSL) College of Business Administration. He holds a PhD in Marketing from the University of Cincinnati and a BS in Marketing from SUNY Oswego (Magna Cum Laude).

His research focuses on consumer behavior, particularly sentimental value dynamics, incidental factors influencing decisions, and brand exposure effects. Key contributions include studies on heirloom gift-giving mechanisms and decision simplification via brand exposure, published in top journals like Journal of Consumer Research and Journal of Consumer Psychology. Recent work explores meanings’ role in charitable giving and AI’s impact on consumer behavior.

Teaching portfolio includes courses like Consumer Behavior and Basic Marketing, with consistently high student ratings (e.g., 6.9/7.0 in Fall 2021). He directs UMSL’s marketing assessment exams and serves on multiple committees including the Marketing Advisory Board and Entrepreneurship Committee.

Award highlights include the 2022 Douglas E. Durand Research Excellence Award and multiple teaching accolades from UMSL and UC. Active in service roles, he mentors students, reviews for top journals, and advises marketing programs. His research has also been supported by grants including the 2021 UMSL Research Award.