معرفی
Keisha Cutright is a Professor of Marketing at Duke University’s Fuqua School of Business, where she holds a prestigious academic position. Prior to academia, she worked in brand management at Procter & Gamble. Her research focuses on consumer behavior, brand management, and the psychological underpinnings of purchasing decisions, particularly exploring themes like personal control, religion, self-care, and algorithmic trust. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Consumer Psychology, and her work has been featured in outlets like the Wall Street Journal and TIME. Notably, she was recognized as one of the top 40 business school professors under 40 by Poets and Quants.
Her research interests include how beliefs (e.g., religion, control) shape consumer welfare and brand strategies. Recent studies examine AI acceptance influenced by divine thinking, the psychology of gift-giving constraints, and the reappropriation of insults in branding. She teaches Marketing Management, Branding, and Consumer Behavior, integrating practical insights from her industry experience.
Cutright’s publications span topics from the impact of attire on purchasing to societal challenges like racism in corporate environments. Her work bridges academic theory and real-world applications, emphasizing ethical considerations in consumer markets.
