Arun Lakshmanan

Arun Lakshmanan is a Visiting Professor at Simon Business School, University of Rochester, specializing in consumer behavior and marketing research.

His academic affiliations include:

• Visiting Professor at University of Rochester Simon Business School

Dr. Lakshmanan's research focuses on how visual and psychological factors influence consumer decision making. His work spans several key areas:

• How animated data displays affect risk perception and financial decisions
• The psychological mechanisms behind charitable giving behavior
• How product motion properties influence novelty perceptions
• The cognitive processes underlying visual information processing

His recent publications reveal a strong emphasis on experimental methodology and practical applications. The research demonstrates how subtle visual elements can significantly impact consumer judgments and decisions, with implications for marketing practice, financial services, and public policy.

Dr. Lakshmanan's scholarly contributions include publications in top-tier journals such as Journal of Marketing Research, Personality and Social Psychology Bulletin, and Journal of Marketing, reflecting the quality and impact of his work.

His research on animated data visualization has particularly important implications for how financial information is presented to consumers, as it demonstrates that animation can inflate risk judgments, potentially affecting investment decisions and financial behavior.