Mili Mormann

Mili Mormann is an Associate Professor of Marketing at Southern Methodist University's Cox School of Business, holding the Fisher Research Professor title. She teaches Managerial Decision Making (MKTG 6234) and Advanced Pricing Management (MKTG 6214), with prior appointments at the University of Miami, Stanford University, and Caltech.

Her academic credentials include a postdoctoral fellowship at the California Institute of Technology.

Dr. Mormann's research investigates how visual attention, numerical cognition, and information presentation influence consumer decisions and sustainable behaviors. She employs interdisciplinary methods from neuroscience and eye-tracking to examine salience effects, percentage perception biases, and climate-related corporate strategies, revealing how subtle presentation changes alter complex judgments.

Her publication trends demonstrate strong integration of marketing, cognitive psychology, and finance, with recurring themes in visual saliency's impact on choice, numerical representation (e.g., digits vs. words), and sustainability frameworks. Work appears in top journals including Journal of Consumer Research, Proceedings of the National Academy of Sciences, and Harvard Business Review.

Dr. Mormann serves as Associate Editor for the Journal of Consumer Research and Journal of Experimental Psychology: General, and has consulted for Allianz Behavioral Finance Group and the Miami Science Museum.