معرفی
Noelle Nelson is an Assistant Professor of Marketing at the Lundquist College of Business, University of Oregon. Her research focuses on working memory, multisensory processing, and brand aesthetics, with publications in journals like Journal of Consumer Research and Journal of Behavioral Decision Making.
- PhD in Marketing, University of Minnesota
- Previous Assistant Professor, University of Kansas
- Director of the Insights Research Lab
Research Interests:
• Working memory in consumer decision-making (e.g., satiation dynamics).
• Brand logos and their environmental symbolism.
• Aesthetic factors in marketing strategy and product perception.
Publications Trends:
Her work explores decision fatigue, emotional responses to failure, and visual branding. Articles often intersect cognitive psychology with marketing strategy, emphasizing how sensory data and memory systems shape consumer preferences.
Labs & Teams:
As Director of the Insights Research Lab, she leads studies on consumer behavior, leveraging both theoretical and applied methodologies to analyze market dynamics.
