معرفی
Ravi Dhar is the George Rogers Clark Professor at the Yale School of Management and holds an affiliated appointment as a Professor of Psychology at Yale University. He serves as Director of the Center for Customer Insights, focusing on consumer behavior, branding, and marketing strategy through psychological and economic frameworks.
- Ph.D. in Marketing, University of California at Berkeley (1992)
- MS, University of California at Berkeley (1990)
- MBA, Indian Institute of Management (1987)
- BTech, Indian Institute of Technology (1986)
His research examines preference formation, self-regulation, and the interplay of conflicting goals in consumer decisions. Recent work explores sustainability, mobile commerce, and how guilt paradoxically enhances consumer pleasure. He has published over 50 articles and advised Fortune 100 companies across industries.
Key trends in his publications include behavioral economics, eco-conscious consumption, and technology-mediated decisions. His studies address choice overload, goal systems, and the psychological drivers of indulgence versus self-control.
- Distinguished Scientific Contribution Award (Society for Consumer Psychology, 2012)
- Yale SOM Alumni Teaching Award (2012)
- William O'Dell Award Finalist (2004, 2008, 2012)
- AMA Doctoral Consortium Fellow (1991)
Dhar consults firms on customer insights and has held visiting roles at HEC Paris, Erasmus University, and Stanford/NYU. He edits top journals like Journal of Consumer Research and Marketing Science, shaping academic and industry discourse.
