On Amir

On Amir serves as Professor of Marketing and Senior Associate Dean for Faculty and Research at UC San Diego's Rady School of Management, holding the prestigious Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship. His academic journey spans from Yale University to his current position at UC San Diego, where he has progressively advanced from Assistant Professor (2005) to full Professor (2018) while also serving as Associate Dean of Programs (2018-2021).

• Ph.D. in Management Science and Marketing from MIT's Sloan School of Management (2003)
• B.S. in Computer Science from Israeli Open University, Tel Aviv

Professor Amir's research focuses on the intersection of psychological and economic principles in market settings, examining customer decision-making mechanisms and their implications for pricing, promotion strategies, risk assessment, and preference dynamics. His work bridges academic theory with practical business applications, particularly in understanding how behavioral economics insights can improve business practices and policy making. His research spans Marketing Strategy, Consumer Behavior, Pricing, Judgment and Decision Making, Risk and Uncertainty, Behavioral Economics, and Business Analytics.

His recent publications reveal a strong emphasis on real-world applications of behavioral science, with studies examining pandemic consumer behavior, charitable giving dynamics, cardiac rehabilitation adherence, and the psychological impact of auditory technologies. His work frequently appears in top-tier journals including Journal of Consumer Research, Marketing Science, and Management Science.

• Winner of the 2019 Ferber Award for 'Guilt Dynamics'
• Recipient of the 2013 William F. O'Dell Award
• Multiple Marketing Science Institute Research Awards (2019, 2018, 2014)
• Robert Woods Johnson Foundation research grant recipient
• Two-time 'Most Valuable Professor Award' recipient (2007)

Professor Amir has advised numerous doctoral students across multiple disciplines, serving as committee chair for PhD candidates in Marketing, Psychology, Economics, and related fields. His research has been supported by significant grants from the Marketing Science Institute and Robert Woods Johnson Foundation, reflecting the practical impact of his work. He maintains active research collaborations across UCSD departments and with researchers worldwide, examining topics ranging from linguistic structure effects on judgment to cultural communication styles in global trade.