معرفی
Sanjay K. Dhar, the James M. Kilts, Jr. Professor of Marketing at the University of Chicago Booth School of Business, is a leading scholar in strategic marketing management and retail dynamics. His work bridges empirical economic modeling with actionable business insights.
- Education: B.Tech (IIT), MBA (IIM), PhD (UCLA Anderson School)
- Affiliation: Faculty member at Chicago Booth since 1992
Research interests span brand management, consumer behavior, and retail strategy, with a focus on how economic factors and marketing mix variables influence household budget allocations and brand performance. His empirical work leverages massive datasets like Nielsen Homescan to uncover geographic patterns and long-term consumer trends.
Recent publications examine on-screen cigarette product placement effects, WIC program impacts on cereal consumption, and retail format competition. His 2025 under-review paper extends these insights to multi-category budget reallocation during macroeconomic shifts.
Scientific Recognition includes:
- William O’Dell Award Finalist (2012)
- Paul Green Award (2008)
- John D. C. Little Award (1995)
- McKinsey Teaching Excellence Award (2000)
- Hillel Einhorn Teaching Awards (2008, 2012)
Dhar’s teaching philosophy emphasizes mastering fundamentals to solve complex marketing problems. He advises firms on strategic marketing and new product development while maintaining active research in consumer packaged goods (CPG) industries.
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