معرفی
Arthur Middlebrooks is the James M. Kilts, Jr. Clinical Professor of Marketing at the University of Chicago Booth School of Business. He leads Business Development for Research Data at the Kilts Center for Marketing while serving as an educator and management consultant specializing in innovation, services marketing, and branding.
- Education: MBA in Marketing and Finance from Chicago Booth (1988)
- Bachelor's in Computer Science and Economics from Duke University (1984)
Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and marketing strategies. His research spans industries like mobile apps, consumer packaged goods, e-commerce, financial services, and telecommunications. He emphasizes experiential learning through team projects and software tools in courses like New Products and Services (2024 Autumn) and Lab in Developing New Products and Services (2026 Winter).
Scientific Awards: Member of Beta Gamma Sigma and Phi Beta Kappa honor societies.
