Ismet Anitsal

Dr. Ismet Anitsal is the Department Head of the Marketing Department at Missouri State University (MSU), serving in this role since 2019. He holds the rank of tenured full professor of Marketing and is a Dean’s Leadership Professor in Business. Previously, he spent 15 years as a tenured full professor and Faye Halfacre Moore Professor of Entrepreneurship at Tennessee Tech University’s College of Business.

• Education: PhD (2005, University of Tennessee, Knoxville), MBA (1992, University of West Georgia), MA (1987, Bogaziçi University), BS (1985, Istanbul Technical University).

His research focuses on consumer behavior, technology productivity, services marketing, branding, nonprofit marketing, retailing, entrepreneurship, strategy, service learning, and online teaching methodologies. He has published over 100 refereed articles, including a top-cited paper in the Journal of Marketing Theory and Practice.

He has been actively involved in editorial roles, serving as editor/section editor for several marketing and entrepreneurship journals and on editorial review boards. His professional affiliations include Alpha Kappa Psi, Beta Gamma Sigma, Alpha Mu Alpha, Omicron Delta Kappa, and Phi Kappa Phi.

• Awards: Martin S. Bressler Distinguished Researcher Award (2023), MSU Bear Bridge Awards (2021–2022), and multiple teaching and research honors from Tennessee Tech University.

Dr. Anitsal has advised numerous students through courses like Entrepreneurship, Strategic Marketing, and Market Analysis. He also has industry experience in manufacturing, banking, and retail, and has served on nonprofit and professional organization boards.