معرفی
Paul Clark is a Professor at Coastal Carolina University's E. Craig Wall Sr. College of Business Administration, specializing in Marketing and Hospitality, Resort and Tourism Management. He holds a Ph.D. in Marketing from the University of Memphis and has previously served as Associate Professor at Coastal Carolina and Indiana State University.
- Education: Ph.D. in Marketing (University of Memphis), Master of Science in Management of Technology (University of Alabama-Huntsville), BBA in Marketing (Brock University)
His research focuses on marketing channels, consumer behavior, and tourism management, with recent work exploring river cruising, franchise conflicts, and social media's role in ecotourism. His publications analyze topics like brand partnerships, direct marketing models, and sustainability challenges.
Clark's 15 most recent articles span themes including channel dynamics, franchising ethics, tourism market segmentation, and consumer decision-making. Notable works examine Tesla's direct sales strategy, franchise conflicts in hospitality, and environmental implications of tire disposal. His research often integrates experiential learning frameworks for business education.
He is affiliated with professional organizations such as the American Marketing Association, Beta Gamma Sigma, and Phi Kappa Phi. Contact: pclark@coastal.edu
