معرفی
Richard Flight, Ph.D., is an Associate Professor in the Marketing and Hospitality, Resort and Tourism Management department at Coastal Carolina University's E. Craig Wall Sr. College of Business Administration. He holds office hours by appointment and can be contacted at rflight@coastal.edu. Dr. Flight's academic journey includes a Ph.D. in Marketing and an M.A. in Economics from the University of Alabama, complemented by an MBA and B.S. in Management from Samford University.
Professional Experience
- Associate Professor at Coastal Carolina University (current position)
- Associate Professor at Southern Illinois University
- Associate Professor and Assistant Professor at Eastern Illinois University
- Assistant Director of Athletics-External Affairs at Samford University
- Director of Promotions at Blues City Baseball
Research Focus
Dr. Flight's research examines consumer psychology dynamics in marketing contexts, with emphasis on brand relationships, advertising effectiveness, and behavioral anomalies. His work explores how emotional connections influence brand perception across political, social, and cultural dimensions. Recent investigations focus on digital marketing strategies, social entrepreneurship ecosystems, and innovation adoption patterns in business environments.
Professional Affiliations
- Marketing Research Association (MRA)
- American Marketing Association (AMA)
- Society for Marketing Advances (SMA)
- Beta Gamma Sigma Honor Society
- National Association of Collegiate Marketing Administrators (NCMA)
- Atlantic Sun Conference National Conference Representative
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