Sun-Hwa Kim

Sun-Hwa "Sunny" Kim, Ph.D., serves as an Associate Professor and Director of the Clay Brittain Jr. Center for Resort Tourism at Coastal Carolina University's E. Craig Wall Sr. College of Business Administration. Her expertise spans tourism management, hospitality operations, and business analytics.

• Bachelor of Science from University of Central Florida
• Master of Science in Hospitality Management from University of Central Florida
• Master of Science in Business Analytics and Statistics from University of Tennessee
• Ph.D. in Retail, Hospitality and Tourism Management from University of Tennessee

As director of the resort tourism management major, Kim focuses on advancing hospitality education through research-driven curriculum development and industry partnerships. Her work emphasizes data analytics applications in tourism and resort management.

Contact: skim4@coastal.edu