Monica Fine

Monica Fine, Ph.D., is a Professor and Associate Dean of Student Success at Coastal Carolina University’s E. Craig Wall Sr. College of Business Administration. Her roles include Department Chair of Marketing, Hospitality, Resort and Tourism Management, and teaching interests in Services Marketing, Marketing Research, and Sales.

Education:

• Ph.D. in Business Administration with an emphasis in Marketing, Florida Atlantic University
• MBA and Bachelor of Science in Business Education, Northwest Missouri State University

Her research focuses on consumer behavior, brand engagement, and educational services, with recent work on value co-creation in business education, CrossFit community dynamics, and QR code adoption trends. Articles explore marketing strategy, social media impact, and sustainable fashion across academic and hospitality contexts.

Monica’s professional experience spans academic leadership, consulting (B. Fine Consulting), and industry roles (Creative Innovations). She emphasizes real-world projects and student engagement in her teaching, including study abroad programs and sales course applications.