Monica Hillison

Monica Hillison is an Assistant Professor of Practice of Marketing at Virginia Tech, where she also serves as the Director of the Digital Marketing Strategy Program, Secretary of the Sales Advisory Board, and a faculty coach for the Professional Sales competition team. She holds a B.S. in Public Relations from the University of Florida and an M.S. in Business Management from the Warrington College of Business at the University of Florida.

With over 18 years of industry experience, her career spans public relations and digital marketing roles in Miami, Fort Lauderdale, and Mexico. She has worked with notable clients such as United Airlines, Miami Marlins, and Mars Incorporated, and held leadership positions in hospitality marketing, including opening W Hotels & Resorts locations and serving as corporate marketing director for El Cid Resorts.

Her teaching focuses on Digital Marketing, Social Media Strategy, Professional Sales, and Marketing Communications. She previously taught at Radford University and is currently developing digital marketing courses within Virginia Tech’s minor program.

Awards: None explicitly listed.

Advising/Grants: No specific grants mentioned. She mentors the Professional Sales competition team and contributes to curriculum development.

Labs/Teams: Active with Virginia Tech’s Professional Sales competition team and the Sales Advisory Board.