Ramkumar Janakiraman

Ramkumar Janakiraman is the R. Randall Rollins Distinguished Professor and Professor of Marketing Analytics at the Poole College of Management, North Carolina State University. He holds expertise in econometric modeling of firm and consumer decision-making, with research focused on digital/social media marketing, multichannel retailing, healthcare analytics, and public policy. His work bridges quantitative techniques with marketing applications, addressing areas like pricing analytics and database marketing.

Education: Ph.D. in Business Administration (Marketing) from the University of Southern California. Prior roles include tenured faculty positions at the University of South Carolina and Texas A&M University.

Research interests span digital marketing strategies, big data applications, and healthcare policy. Recent studies examine consumer behavior in response to daylight saving time changes, health information exchange impacts, and social media engagement in political contexts. His work appears in top-tier journals like Marketing Science and Management Science.

Notable achievements include the R. Randall Rollins Distinguished Professorship. His research bridges methodological rigor (econometrics, structural models) with substantive areas like consumer choice and public policy.

Advising and grants: While specific student names aren't listed, his research collaborations likely involve graduate students in marketing and analytics. His work frequently addresses real-world operational challenges in healthcare and retail sectors.

Labs/teams: Engaged with initiatives at NC State focusing on marketing analytics and healthcare operations, though specific lab affiliations aren't detailed in the text.