معرفی
Harsha Kamatham is an Assistant Professor and F. Ross Johnson Fellow in the Marketing Department at the Asper School of Business, University of Manitoba. His research focuses on consumer and firm decision-making using econometric methods, with emphasis on digital marketing, multichannel retailing, and public policy implications. He teaches marketing research and digital marketing, emphasizing quantitative methodologies and practical applications.
Dr. Kamatham earned his Ph.D. in Management Science (Marketing) from the Naveen Jindal School of Business, University of Texas at Dallas. His methodological expertise includes applied econometrics, quasi-experimental methods, and discrete-choice models. His work bridges theoretical insights with real-world marketing challenges in areas like social media analytics and retail strategy.
Recent publications explore daylight saving time’s impact on consumer health behaviors, competitive brand interactions on Twitter, and causal effects of marketing strategies across industries. His research has been featured in the Journal of Marketing and Journal of Business Research.
No scientific awards or grants are explicitly listed in the provided materials. He maintains an active research agenda in digital marketing and public policy intersections, with ongoing investigations into misinformation dynamics and consumer decision-making.
