Namita Bhatnagar

Dr. Namita Bhatnagar is a Professor and F. Ross Johnson Fellow of Marketing at the Asper School of Business, University of Manitoba. Her work bridges marketing, consumer psychology, and economics to address socially responsible issues such as tobacco control, financial decision-making, and environmental responsibility. She holds academic appointments across undergraduate, MBA, M.Sc., and Ph.D. programs, and has received university-wide teaching awards. Her research focuses on persuasive communications, corporate social responsibility, and consumer behavior dynamics.

Education includes a Ph.D. in Marketing from the University of North Carolina’s Kenan-Flagler Business School, and earlier degrees from the Birla Institute of Technology and Sciences in India. Her professional service includes roles on the Board of Directors for the Immigrant Centre, Manitoba, and editorial work for the International Journal of Advertising.

Research themes emphasize socially responsible marketing strategies, including investigations into cannabis consumption, altruism, and customer civility. Her publications span journals like Journal of Applied Psychology, Journal of Business Ethics, and Human Relations. Key contributions address stigma in employment, pro-environmental messaging, and bystander responses to workplace mistreatment.

Teaching specialties include Marketing for Social Change and Services Marketing. She has delivered executive training to Crown Corporations and served as an External Examiner for University College Dublin’s distance education programs in Asia and Sri Lanka.