معرفی
Dr. Hee Mok Park is an Associate Professor at the Asper School of Business, University of Manitoba, and holds the F. Ross Johnson Fellowship. He joined the faculty in 2021 after teaching at the University of Connecticut and completed his Ph.D. in Marketing at the University of Michigan, Ann Arbor.
His research focuses on social interaction models, digital marketing strategies, and Bayesian econometrics, with emphasis on peer effects, consumer behavior, and sustainability marketing. His work has been published in top journals like Marketing Science and Journal of Marketing Research, and featured in outlets like the Wall Street Journal.
Teaching interests include
- Marketing Analytics
- Marketing Research
- Strategic Marketing
Honors include the F. Ross Johnson Fellowship.
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