معرفی
Kiran Pedada is an Associate Professor of Marketing at the Asper School of Business, University of Manitoba, and holds the F. Ross Johnson Fellow and The Associates Fellow in Marketing and Inclusive Business. Previously, he was an Assistant Professor at the Indian School of Business (ISB) and a Visiting Scholar at the University of North Carolina. He has been recognized as ISB’s Teacher of the Year (2020 and 2021) and named a top MBA professor by BusinessBecause. His research focuses on marketing strategy, digital transformation, emerging markets, and inclusive business practices.
Dr. Pedada earned his Ph.D. in Marketing from Texas Tech University, where he won the Helen Devitt Jones Excellence in Graduate Teaching Award. His doctoral work on international marketing alliances in emerging markets won the prestigious AMS Mary Kay Inc. Doctoral Dissertation Award. Before academia, he worked in management consulting and corporate strategy.
Research Interests:
- Marketing strategy in digital environments
- Social and financial impact of marketing
- Global marketing expansion via digital ecosystems
- Emerging markets dynamics
- Brand competitiveness through digital orientation
Key Contributions:
His research has been published in top journals like Journal of Marketing Research and Journal of the Academy of Marketing Science. He co-authored cases on digital transformation for Harvard Business Publishing and serves on editorial boards of key marketing journals. His work has been featured in Forbes, Fortune, and CNN.
Awards:
- AMS Mary Kay Inc. Doctoral Dissertation Award (2019)
- F. Ross Johnson Fellowship
- Teacher of the Year (ISB, 2020 & 2021)
He actively advises on digital readiness of SMEs and ESG integration in alliances. His current projects explore metaverse applications and rural microentrepreneurship in India.
