معرفی
Sandeep Arora is an Associate Professor and Head of the Marketing Department at the Asper School of Business, University of Manitoba. He holds the F. Ross Johnson Professor of Marketing title. Prior to academia, he worked in managerial roles at ICICI Bank and GE Capital, which influenced his research focus on marketing strategy and emerging technologies.
Dr. Arora holds a B.Tech in Engineering from the Technological Institute of Textile and Sciences, an MBA from the Management Development Institute (India), and a PhD in Marketing from the McCombs School of Business at the University of Texas at Austin.
His research interests include marketing strategy, marketing technology, marketing organizations, and innovation strategy. Notable work examines corporate lobbying impacts on customers, CEO narcissism effects on innovation, and freemium mobile app strategies.
- Recipient: 2023 Terry G. Falconer Memorial Emerging Researcher Award
His teaching focuses on marketing analytics, strategy, and technology. Though no advising/grants details are explicitly stated in the text, his research emphasizes interdisciplinary engagement between marketing organizations and societal stakeholders.
