معرفی
Fang Wan is a Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business, University of Manitoba, where she has been since 2003. Her research focuses on Brand Management, Cross-Cultural Consumer Psychology, and Entrepreneurship, with over 30 publications in top journals like Journal of Personality and Social Psychology and Journal of Business Ethics. She leads the Brand Consortium, a platform offering consulting to businesses, and developed the Brand Triangle framework. Her work bridges academic research with industry insights through workshops and brand strategy consultations, praised across North America and Asia. Awards include the F. Ross Johnson Fellowship.
Education: While specific academic degrees aren’t detailed, her roles and publications imply advanced training in marketing and consumer behavior. She has collaborated with institutions globally, including research on Chinese cellular phone branding and hotel industry transformation.
Research & Teaching: Interests include online consumer behavior, cross-cultural advertising, and entrepreneurial leadership. She employs experimental, survey, and big data methods. Teaching spans International Marketing, Brand Management, and Cross-Cultural Consumer Behavior.
Community Engagement: Media appearances include CBC, Financial Post, and radio discussions on branding trends. She advises Canadian businesses on branding strategies and has been a sought-after speaker for her insights on consumer psychology and brand development.
Awards:
- F. Ross Johnson Fellow (University of Manitoba)
Grants & Labs: Her Brand Consortium integrates student projects with industry needs, supporting small to large firms. Notable collaborations include work with Bell and Telus on wireless branding and case studies in the hospitality sector.
