Douglas B Grisaffe

Douglas B. Grisaffe is a Professor in the Marketing Department at the College of Business, University of Texas at Arlington (UTA), where he has been a faculty member since September 2022. He holds a PhD in Social Psychology with a concentration in Consumer Research from Vanderbilt University and has built a distinguished academic career centered on consumer behavior and marketing analytics.

• PhD, Social Psychology (Consumer Research), Vanderbilt University, 1989
• MS, Social Psychology, Vanderbilt University, 1987
• BS, Psychology (Science Minor), Bowling Green State University, 1984

His research focuses on customer experience outcomes, emotional attachment to brands and social media, frontline employee influences, and methodological developments in psychometric measurement and structural equation modeling. He explores how managerial practices affect sales teams and customer loyalty, and he contributes to theoretical advancements in servant leadership and customer value frameworks.

The most recent publications reflect a strong interdisciplinary trend, combining marketing, psychology, and organizational behavior. Key themes include brand attachment, prosocial behavior in marketing contexts, servant leadership, and advanced modeling techniques for customer metrics. His work frequently appears in top-tier journals such as the Journal of Business Research, Journal of the Academy of Marketing Science, and Industrial Marketing Management.

Dr. Grisaffe has received notable scientific awards, including:

• Recognition for Positive Impact on Students (UTA, 2024 and 2023)
• University of Texas System Regents’ Outstanding Teaching Award (2011)
• College of Business Outstanding Graduate Teaching Award (2013)
• Outstanding Undergraduate Teaching Award (2009)

He has advised numerous graduate students across marketing, information systems, and management disciplines, serving on multiple dissertation committees. His service includes leadership roles such as Chairperson of the MSMR Graduate Studies Committee and active participation in the Faculty Senate, accreditation efforts, and faculty review processes. He also contributes as a reviewer and editorial board member for journals including Frontiers in Psychology and Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior.

Dr. Grisaffe leads funded research projects, such as the 'Business Deans Restricted Research Grant Award' (2020), and teaches advanced courses in marketing research, multivariate statistics, and business analytics, demonstrating a deep commitment to both research and pedagogy.