معرفی
Dr. Ramin Bagherzadeh is an Assistant Professor of Marketing at Howard University’s School of Business. His research focuses on services marketing, digital marketing, social media, and online consumer behavior. He has published in top-tier journals like the Journal of Service Research and Journal of Business Research, exploring topics such as strategic advertising, consumer response to service failures, and cross-cultural marketing dynamics. His teaching spans courses like Digital Marketing, Marketing Analytics, and Consumer Behavior.
Research Interests:
- Services Marketing: Examining service recovery mechanisms and customer-brand relationships
- Digital Marketing: Analyzing social media influence, online reviews, and consumer behavior in digital spaces
- Cross-Cultural Aspects: Investigating how individualism/collectivism and self-construal affect marketing strategies
- Consumer Psychology: Studying brand attachment, disidentification, and post-purchase behaviors
Article Trends: His work emphasizes digital/social media’s role in modern marketing, consumer responses to service failures, and cultural dimensions influencing marketing outcomes. Recent studies explore innovative strategies like self-anticonformity in advertising and constructive resistance in frontline services.
Awards: No explicit awards listed, though his publications reflect scholarly recognition.
Teaching & Advising: Teaches courses such as Marketing Analytics and Internet Marketing. No formal advisee information provided in the text.
Labs/Teams: No specific lab affiliations mentioned, though collaborations may exist through Howard University’s School of Business.
