معرفی
Pingping Qiu is a Lecturer in the Department of Marketing at Monash University, Australia. Her research focuses on consumer behavior, self-regulation, advertising, service marketing, and retailing. She has published in leading journals such as the Journal of Business Research and the International Journal of Consumer Studies, and has presented at major international conferences including the Association for Consumer Research and the Australian and New Zealand Marketing Academy Conference.
Research Interests:
- Self-regulation and consumer decision-making
- Advertising effectiveness and consumer psychology
- Service marketing and emotion regulation in service failures
- Cross-cultural consumer behavior and brand preferences
- Retail patronage and social capital influence
Her recent work explores how consumers regulate threats and how this influences purchase preferences, as well as how subtle service failures affect emotional responses and loyalty. She also investigates how cultural differences shape brand perceptions and consumer choices.
Publications Overview: Pingping Qiu’s publications span from 2010 to 2023, with a focus on service marketing, consumer psychology, and branding. Her work often integrates qualitative and quantitative methods to understand consumer loyalty, brand rejection, and leadership in service contexts. Her 2023 publication on social capital and retail patronage highlights urban consumer behavior, while her 2018 papers delve into transformational leadership and brand legitimacy.
Scientific Awards: No specific awards are mentioned in the provided text.
Collaborations & Conferences: She has collaborated with international researchers and presented at high-impact conferences such as ANZMAC and ACR, indicating a strong academic network and active engagement in the global marketing research community.
Labs & Teams: No specific lab or team affiliations are mentioned in the text.
