معرفی
Jonathan Hasford is an Associate Professor of Marketing at the Haslam College of Business, University of Tennessee, Knoxville. He holds an endowed Horne Professorship and is a Stewart Bartley Family Faculty Fellow. His research focuses on emotions and decision-making, with expertise in consumer behavior, marketing research, and professional selling.
Education:
- Ph.D. in Marketing, Gatton College of Business and Economics, University of Kentucky (2013)
- M.B.A. in Marketing, Gatton College of Business and Economics, University of Kentucky (2008)
- B.S. in Business Management, College of Business, University of Louisville (2007)
Research Interests: Dr. Hasford explores how emotions shape consumer decisions, including emotional intelligence in sales, advertising persuasion, and the impact of relationship motives on brand preferences. His work bridges marketing and psychology, addressing topics like awe in marketing, brand recovery strategies, and social media dynamics.
Publications & Trends: His recent articles analyze emotional responses to marketing stimuli, the effects of brand failures, and the role of racial cues in consumer preferences. His work emphasizes practical applications for businesses seeking to optimize communication strategies and consumer engagement.
Awards & Editorial Roles: He serves on the editorial review boards of the Journal of Retailing and Journal of Business Research, contributing to peer review in marketing and psychology journals. While no specific awards are listed, his editorial roles highlight his scholarly impact.
Teaching & Advising: He has taught at multiple universities, including the University of Nevada, FIU, and UCF, covering courses like Principles of Marketing and Data Analysis. He has also developed specialized emotional intelligence training for sales students. No formal advisees are listed, but his teaching spans undergraduate to doctoral levels.
Labs & Teams: Though specific labs are not mentioned, his research collaborations are evident through co-authored publications and editorial activities.
