معرفی
David Hardesty is a Professor and Carol Martin Gatton Endowed Chair of Marketing at the University of Kentucky's Gatton College of Business and Economics. He serves as Director of the Masters in Marketing program and previously directed the Behavioral Research Lab. Former faculty roles include positions at the University of Miami and the University of Southern Mississippi.
- PhD, University of South Carolina (1998)
- MS, University of South Carolina (1994)
- BS, Salisbury State College (1992)
His research explores the behavioral aspects of pricing, emotional intelligence, consumer knowledge, political ideology in marketing, and measurement methodologies. Publications appear in top journals like the Journal of Marketing and Journal of Consumer Research.
Hardesty's recent work focuses on pricing psychology, ideological influences on charitable giving, and emotional intelligence in consumer decisions. His editorial roles include Associate Editor for the Journal of Retailing and editorial board memberships.
- University Research Professor (2017)
- Robertson Outstanding Gatton Faculty Research Award (2011)
- Best Reviewer awards for Journal of Retailing (2008, 2015)
- Special issue editor for pricing research (2009, 2020)
Hardesty has consulted with NASA and the Promotional Products Association International. He coached high school tennis and served on The Club at Spindletop's Board of Trustees.
