Cait Lamberton

Cait Lamberton is the Alberto I. Duran President's Distinguished Professor of Marketing and Vice Dean and Director of the Wharton Undergraduate Division at the University of Pennsylvania. Her research focuses on Consumption Behavior, Marketplace Dignity, and Human-Technology Interaction, with significant contributions to blockchain-based valuation and consumer responses to taxation.

• Education: BA in English Literature (Wheaton College), MBA and PhD (University of South Carolina)

Her work spans Consumer Psychology, Public Policy, and Digital Retail, emphasizing emotional engagement and ethical marketing practices. Recent publications analyze cryptocurrency adoption, post-pandemic luxury branding, and ideological consumer dynamics.

Notable awards include the Thomas P. Kinnear Award, Lazaridis Prize, and Erin Anderson Award. She has served as Editor of the Journal of Marketing (2022-2025) and consults for major corporations and U.S. government agencies.