Kelly L. Haws

Professor Kelly L. Haws is a distinguished academic in consumer behavior at Vanderbilt University, holding the Anne Marie and Thomas B. Walker, Jr. Chair. Her research focuses on food decision-making, financial behavior, and self-control in consumption, with implications for consumer welfare and health. She has been recognized with prestigious awards, including the Young Scholar (2009) and Early Career Award (2013).

Education:

• PhD in Marketing, University of South Carolina, 2007
• MBA, Mississippi State University, 2000
• BBA in Business Administration, Mississippi State University, 1999

Research Interests: Professor Haws explores how consumers make decisions related to food and financial matters, emphasizing health outcomes and firm interventions like pricing strategies. Her work bridges theoretical insights and practical applications in marketing and public policy.

Leadership & Editorial Roles:

• Associate Editor, Journal of Marketing and Journal of the Academy of Marketing Science
• Editorial Review Board Member for multiple top journals (e.g., Journal of Consumer Research, Journal of Retailing)
• Co-chair, Society of Consumer Psychology 2019 Conference

Teaching: Teaches graduate-level Consumer Analysis and undergraduate Principles of Marketing.