معرفی
Brian Murtha is a Professor and Carol Martin Gatton Endowed Chair in the Department of Marketing and Supply Chain at the University of Kentucky's Gatton College of Business and Economics. With a PhD and MBA from Georgia Institute of Technology, his academic career spans over 15 years at UK, focusing on marketing strategy and personal selling.
His research has been published in top-tier journals such as Journal of Marketing, Management Science, and Organizational Behavior and Human Decision Processes. Notably, his 2014 work on 'Marketing Doctrine' earned the prestigious Harold H. Maynard Award.
- Marketing strategy frameworks
- Sales team dynamics
- Emotional intelligence applications
- Organizational decision-making
- Business ethics
Murtha's publications demonstrate expertise in marketing theory and organizational psychology. He serves as Associate Editor for Journal of Marketing and Journal of the Academy of Marketing Science, while spearheading the annual Gatton College Sales Competition to bridge academic and professional sales training.
- Harold H. Maynard Award (2014)
- University Research Professorship (2023-24)
His industry collaborations include Lexmark, AT&T, 3M, and Valvoline Instant Oil Change, combining academic rigor with practical business solutions.
