معرفی
Dr. Alexis Allen is an Associate Professor of Marketing and Associate Dean for Undergraduate Affairs at the University of Kentucky's Gatton College of Business and Economics. She holds a PhD in Marketing from Florida State University and dual degrees from Southern Illinois University.
- Educational Background: PhD (2014), MBA (2008), BS (2006)
Her research examines:
- Service encounter optimization
- Sales strategy dynamics
- Privacy-corporate responsibility intersections
- Social network applications in HRM
Key publication outlets include Journal of Marketing Research, Journal of the Academy of Marketing Science, and Business Horizons. Industry experience spans retail and collegiate athletics sectors.
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