معرفی
Dr. Aronté Bennett is an Associate Professor of Marketing & Business Law and Associate Dean of Diversity, Equity and Inclusion at Villanova School of Business, Villanova University. She holds a PhD from New York University and dual degrees (MBA and BS) from Florida Agricultural and Mechanical University. Her research focuses on consumer behavior, brand relationships, and corporate social responsibility with a particular emphasis on marketplace discrimination against vulnerable populations. Key areas include racial profiling in retail environments, social equity in urban services, and ethical consumerism.
- Education:
- PhD in Marketing, New York University
- MBA, Florida Agricultural and Mechanical University
- BS, Florida Agricultural and Mechanical University
- Research Interests:
- Racial discrimination in consumer markets
- Corporate responsibility toward marginalized groups
- Brand equity and loyalty in diverse markets
- Equitable urban transportation policies
Her work has been featured in prominent outlets like Journal of Consumer Affairs, Journal of Public Policy and Marketing, and Transportation Letters. Notable research includes the seminal 2015 study on racial profiling in retail stores, which earned the Journal of Consumer Affairs Best Paper Award. Her scholarship bridges academic rigor with actionable insights, influencing policy and corporate practices.
Awards & Grants:
- 2016 Journal of Consumer Affairs Best Paper Award
- 2016 Villanova School of Business Research Excellence Honorable Mention
- 2014 & 2016 Villanova School of Business Summer Research Awards
Advising & Leadership:
- Student Society Advisor of the Year (2016)
- Board Member, Fund for the Water Works
- COO-Elect, Junior League of Philadelphia
- Member, Race in the Marketplace Research Network
Labs & Collaborations: Collaborates with interdisciplinary teams on projects such as the Race in the Marketplace Research Network, exploring systemic inequities in consumer environments.
