Janée N. Burkhalter

Janée N. Burkhalter is a Professor of Marketing and Associate Provost for Diversity, Equity & Inclusion at Saint Joseph’s University. Her academic career includes teaching and researching intersections between entertainment, marketing strategy, and social media. She holds a BS and MBA from Florida Agricultural & Mechanical University and a PhD in Marketing from Georgia State University.

Her research focuses on entertainment marketing, social media engagement, consumer behavior, and brand authenticity. Notable areas include analyzing brand placements in music videos, TV show-related consumer behavior, and digital marketing strategies. Recent work explores the impact of Netflix’s 'Drive to Survive' on F1 racing fan engagement and Formula One’s digital transformation.

Her publications span academic journals like Journal of Brand Management and Business Horizons, with a 2015 edited volume on microblogging. While no scientific awards are listed, her work bridges theory and practice in marketing ethics, diversity initiatives, and social media compliance. She advises on doctoral student success and has contributed to business planning methodologies in academia.