معرفی
Gina Tran, Ph.D., is an Associate Professor of Marketing in the Department of Marketing at Florida Gulf Coast University's Lutgert College of Business. She teaches courses including MAR 3023 Introduction to Marketing, MAR 3503 Consumer Behavior, and MAR 3235 Social Media Marketing, bringing her research expertise directly into the classroom.
Education:
- Ph.D. in Marketing, University of North Texas
- M.S. in Industrial-Technical Merchandising & Fabric Analytics, University of North Texas
- B.A. in Asian Studies, Rice University
- B.S. in Chemical Engineering, Rice University
Dr. Tran's primary research focuses on the intersection of digital technology and consumer behavior, with special emphasis on social media marketing, e-commerce, and how technological advancements impact consumer decision-making processes. Her work bridges academic theory with practical business applications, examining how brands can effectively engage consumers in digital environments while addressing emerging challenges like privacy concerns and authenticity in influencer marketing. She has developed a robust research program investigating consumer responses to various digital marketing tactics across different platforms and contexts.
Analysis of Dr. Tran's recent publications reveals a strong trajectory in digital and social media marketing research, with increasing focus on emerging phenomena like deinfluencing, ethical consumption, and the psychological mechanisms behind consumer engagement with digital content. Her work consistently applies theoretical frameworks like the Technology Acceptance Model while addressing contemporary issues in mobile marketing, influencer effectiveness, and in-game advertising. There's a clear progression from foundational research on e-servicescapes and trust to more nuanced investigations of consumer emotions, sustainability concerns, and the complex dynamics of digital brand relationships.
Scientific Awards:
- Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference for 'The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM'
Dr. Tran actively contributes to the academic marketing community through conference presentations at venues including the Academy of Business Research Global Conference, Services and Retail Management conference, American Marketing Association Winter and Summer Educators' Conferences, and the Academy of Marketing Science Annual Conference. Her research has secured recognition in top marketing journals across multiple sub-disciplines, demonstrating the breadth and impact of her scholarly contributions.
