معرفی
Trang P. Tran is an Associate Professor in the Department of Marketing and Supply Chain Management at the College of Business, East Carolina University. He brings extensive industry experience from roles at Vietnam Brewery Ltd., Mercedes-Benz Vietnam, and Samsung Engineering, alongside a strong academic background with a Ph.D. in Marketing from the University of North Texas.
- Education: Ph.D. in Marketing, University of North Texas, USA
- MBA, Germany
- Bachelor's Degree, Vietnam
His research centers on branding, social media marketing, and service marketing, with a particular interest in digital transformation, customer engagement, and nonprofit sector applications. His work bridges theoretical insights with practical marketing challenges in global and digital environments.
Dr. Tran's recent publications reflect a strong trend in digital and service-oriented marketing, frequently exploring how brands interact with consumers through social media, online platforms, and nonprofit initiatives. His research spans disciplines including consumer behavior, macromarketing, and sustainable branding, often focusing on trust, authenticity, and engagement in digital contexts.
Scientific Contributions:
- Published in journals such as Journal of Macromarketing, Computers in Human Behavior, and International Journal of Bank Marketing
- Presented at premier conferences including the American Marketing Association, Academy of Marketing Science, and Society of Marketing Advances
Dr. Tran has advised students and contributed to academic leadership, though specific advisees are not listed. His industry background likely informs experiential teaching and applied research mentorship. No formal grants or funded projects are mentioned in the text.
While no specific lab or research team is referenced, his collaborative conference presentations suggest active participation in academic networks and research communities.
