Eric Van Steenburg

Dr. Eric Van Steenburg is an Associate Professor of Marketing at the Jake Jabs College of Business & Entrepreneurship, Montana State University. His academic roles include teaching courses on integrated marketing communications, nonprofit marketing, and consumer behavior. He holds a Ph.D. in Marketing from the University of North Texas (2013), M.A. in Humanities from University of Texas-Dallas (2006), and dual B.A./B.J. degrees in History and Journalism from University of Texas-Austin (1988).

Van Steenburg’s research focuses on cause marketing (donor/volunteer behavior, public-private partnerships), branding (nonprofit/political brands, online brands), and consumer behavior (message effectiveness, digital strategies). His work bridges marketing theory and practice, addressing topics like political polarization’s impact on marketing, celebrity endorsements, and nonprofit fundraising strategies. He has published in journals such as European Journal of Marketing, Journal of Consumer Affairs, and Journal of Public Policy & Marketing.

His awards include the 2024 Paula Yde McElligott Faculty Award for Teaching, 2022 Carstensen/Haferman Excellence in Teaching Award, and recognition for advising. He serves on editorial boards for journals like Journal of Consumer Marketing and Marketing Theory, and chairs the One Valley Community Foundation. His industry experience includes roles as nonprofit executive director and corporate marketing leader.