معرفی
Brian Gillespie is a Professor and Dean of the Jake Jabs College of Business & Entrepreneurship at Montana State University. With a Ph.D. in Marketing from Washington State University (2013), he specializes in consumer behavior, advertising strategy, and neuromarketing. His research focuses on product placement effectiveness, sustainable supply chain impacts on consumer decisions, and the psychological effects of advertising narratives.
Education includes a B.S. in Electrical Engineering (2005) from Northern Arizona University and an M.B.A. from Washington State University (2007). His teaching includes courses like New Product Innovation and International Practicum.
Research interests span neuroscientific approaches to marketing, brand perception dynamics, and the interplay between consumer cognition and advertising content. Recent work explores augmented digital humans in storytelling marketing using EEG studies, and the implications of promotional keywords like 'clearance' versus 'sale.'
Recognitions include being named one of New Mexico's 40 Under Forty (2021) and multiple teaching nominations. He actively serves on editorial review boards for journals like the Journal of Advertising Research and contributes to bridging academic research with industry practices through big data initiatives.