An Tran

Dr. An Tran is an Associate Professor of Marketing and Analytics and Director of Executive Programs at the University of La Verne’s College of Business. She holds a Ph.D. in Marketing from the University of Colorado at Boulder and a Bachelor of Business Management from Singapore Management University. Her research focuses on consumer judgment, decision-making, and financial behaviors, blending insights from psychology, marketing, and finance. Prior to academia, she worked in marketing and analytics roles at Microsoft, and she has held faculty positions at Drexel University and the University of San Francisco.

Her expertise spans consumer behavior, digital marketing strategy, and financial decision-making. She employs experimental and survey-based methodologies to explore topics such as time perception, resource allocation, and strategic storytelling for nonprofits. Her work has been published in top-tier journals like the Journal of Marketing Research and Business Horizons, and featured in The Wall Street Journal. She advises on consumer insights and digital strategy through her consulting practice.

Dr. Tran’s research emphasizes improving consumer welfare by understanding how individuals perceive and utilize resources like time and money. Notable themes include how liking for activities shapes spare time perceptions and the role of expense neglect in personal finance forecasting. Her articles consistently bridge psychological principles with practical marketing solutions.

She has presented at international conferences such as the Association for Consumer Research and the Society for Judgment and Decision Making. Her teaching interests include consumer behavior, services marketing, and digital marketing principles. She maintains an active professional website (drantran.com) showcasing her scholarship and consulting services.