معرفی
Dr. Astrid Keel is a Professor of Marketing Data Analytics at the University of La Verne's College of Business, affiliated with the Marketing and Law department. Her work focuses on strategic marketing analytics, digital marketing, and consumer behavior during economic shifts. She serves on editorial boards for Psychology & Marketing and Marketing Education Review, and is active in the Society of Marketing Advances.
Key research interests include marketing in recessions, retail strategy, and brand activism. Her studies explore topics like brand storytelling's impact on social issues, consumer time perception, and viral marketing effects on IPO valuations. Recent work addresses behavioral aspects of marine wildlife conservation through marketing interventions.
Dr. Keel's publications span journals such as Journal of Strategic Marketing, European Journal of Marketing, and Journal of Consumer Marketing. She has contributed over 15 peer-reviewed articles since 2012, with notable focus on pandemic-era consumer behavior, executive communication patterns, and service industry dynamics during economic downturns.
Teaching areas include Marketing Research, Digital Marketing Principles, and foundational marketing courses. Her work bridges academic research with practical applications in corporate strategy and nonprofit advocacy through strategic storytelling frameworks.
