معرفی
Dr. Jonathan Lee is a Professor of Marketing at the University of La Verne's College of Business. He specializes in quantitative methods applied to marketing, with expertise in consumer choice modeling, market segmentation, and predictive analytics. Previously, he taught at institutions including USC, Indiana University, and ESSEC Business School. His research bridges marketing theory and practice, addressing challenges in prelaunch forecasting, social network analysis, and service management. He has consulted for telecom, airline, and pharmaceutical industries, focusing on reward programs and new product strategies.
- Education:
- PhD, University of Pittsburgh
- MS Economics, Yale University
- BS Economics, Sogang University
His research interests emphasize data-driven approaches to marketing decisions, including the development of models for brand equity measurement and the hierarchy-of-effects framework. Notable contributions include work on Bayesian forecasting in music sales and the impact of switching costs on customer retention. Lee’s methodologies are widely applied in industries requiring predictive analytics for strategic planning.
His publications span prestigious journals like Management Science, Marketing Science, and Journal of Consumer Research. While no specific grants or advisees are listed, his consulting engagements reflect practical application of academic research. He is affiliated with the American Marketing Association and the American Statistical Association.
